With the implementation of this GDPR project JLR had the opportunity to:
Improve Relationships
- Gain a better understanding of their customers
- Ameliorate customer engagement
- Provide a better customer experience
Boost its Brand Recognition
- Attract talented people and customers, since brand reputation is strongly tied to data management
Enhance Its Privacy and Respect
- Consumers engage with progressive organisations. If the consumer understands how their data is used, they will be more willing to give up their information
- To maintain consumer confidence and generate value from their data, privacy must be embedded in the organisation
Create common processes across the market
- Improve ways of working
- Consistent processes across all markets
Bring more transparency to processes
- GDPR provides an opportunity to understand what data you hold, what you use and what is redundant
Improve Processes and Systems
- Enhance digital transformation
- Upgrade legacy systems
Intensify its Trust
- Create trust through transparency
